Aisling Bremner Strategic Marketing | Brand Consultant

The Brand Academy with Aisling Bremner (Banner (Landscape)) (1900 × 700 mm) (3)

The Brand Academy provides training and workshops for businesses who want to build a valuable brand, to define a clear and distinctive position in the market and to address concerns that you may have with your brand proposition currently.

The Brand Academy Programmes have been designed specifically for SME’s who want to build their brand and to be guided through the process to achieve that without the costs associated with engaging a brand strategy consultant one on one.

I believe passionately in the power of brands to unlock commercial success and I want to share my knowledge and practical expertise from over 20 years working with global, national and small but mighty local brands so that you too can build a remarkable brand. 

The Brand Academy with Aisling Bremner | Brand Strategy Consultancy

The Brand Academy Online With Aisling Bremner - October 2022

4-week online brand academy programme where you will learn everything required to develop a winning brand strategy to take your business and brand to the next level.

You will also get access to join The Brand Academy closed facebook group where we will collaborate and discuss all things brand long after the programme finishes.

Purchasing one ticket grants you access to all four classes.

Tuesday 4th October  7.30-9.30pm

Tuesday 11th October 7.30-9.30pm

Tuesday 18th October  7.30-9.30pm

Tuesday 25th October 7.30-9.30pm

Venue: Online via Zoom

Week 1: Tuesday 4th October

  • Introduction to Brand Strategy
  • The Brand Building Framework
  • Brand Strategy Examples and Best Practices
  • Q&A at the end of each section
  • Homework

Week 2: Tuesday 11th October

  • Designing Brand Perception Research
  • Uncovering Growth Insights
  • Knowing your Customer
  • Q&A  at the end of each section
  • Homework

Week 3: Tuesday 18th October

  • Your Brand DNA
  • How to Create Your own Brand Strategy House
  • Core Brand Idea/Strapline
  • Q&A at the end of each section
  • Homework

Week 4: Tuesday 25th October

  • Brand Positioning
  • Finding Your Brand Voice
  • Key Brand Messages
  • Q&A at the end of each section
  • Bringing it all together
  • Join the Facebook Group for ongoing support

The intention is for this to be an interactive programme and that you take action and put in place some of the teaching between each session. I may not be able to speak to everyone each week in the online forum but I will give plenty of opportunities to bring your specific questions and challenges to me and the group during the sessions.

You will also have access to a private facebook page where I will be following up after each session and where you can message me directly with any questions through the 4 week period or if you wanted to run any ideas by me.

I want this brand academy course to give you the confidence and skills to understand how to build your brand and make real progress towards that through the 4 week programme. After this course, you will feel inspired to build your brand and business and have the support of The Brand Academy Community to help you to do that.

The Small Group Intensive Brand Workshop Programme – October 2022

4 week intensive small group brand workshop programme 

Limited to 8 businesses 

Lunch Includede

You will work with me directly in a face to face workshop over 4 weeks to both understand the principles of building a strong brand and build your own distinct brand strategy. 

You will be provided with a brand workbook and both in the workshops and between sessions you will put the teaching into practice and together we will discuss and refine your proposition each week.

By the end of the period you will have developed a brand strategy and have clarity on your brand proposition and distinct position in the market.

Purchasing one ticket grants you access to all four classes.

Thursday 6th October 9.30-12.30pm

Thursday 13th October 9.30-12.30pm

Thursday 20th October 9.30-12.30pm

Thursday 27th October 9.00-12.30pm

The Brand Academy with Aisling Bremner | Brand Strategy Consultancy

Venue – TBC – Will be confirmed based upon central location of all 8 businesses

Week 1: Thursday 6th October

  • Introduction to Brand Strategy
  • The Brand Building Framework
  • Brand Strategy Examples and Best Practices
  • Brand Clinic on Your Brand, Issues and Opportunities
  • Review workbook section to prepare for next week

Week 2: Thursday 13th October

  • Crafting a Brand Perception Research Questionnaire or Focus Group Structure
  • Uncovering Key Insights and Opportunities for Growth
  • Developing your Perfect Customer Persona
  • Reaching your Perfect Customer and building raving fans
  • Review workbook section to prepare for next week

Week 3: Thursday 20th October

  • How to Create Your own Brand Strategy House and the role it will play.
  • Brand Purpose
  • Brand Vision
  • Brand Values
  • Core Brand Idea/Strapline
  • Brand Positioning – what blue ocean space can you occupy
  • Review workbook section to prepare for next week

Week 4: Thursday 27th October

  • Finding Your Brand Voice
  • Key Brand Messages
  • Review your Brand Identity and Brand Marketing Plan against Brand Strategy House – Is it aligned
  • Finalise Brand Workbook
  • Agree your personalised action plan to building a remarkable brand

After the end of the workshop programme you will join THE BRAND ACADEMY WITH AISLING BREMNER closed facebook group where you will have place to go to solve ongoing brand issues and opportunities with a supportive community.