Aisling Bremner Strategic Marketing | Brand Consultant
Creating your brand voice enables you to communicate honestly, authentically, and most importantly I would say, consistently. Your Brand Voice can be created by defining your Brand Essence and your Key Messages – How you Speak and What you Say. Your Brand Essence consists of your: Personality Voice Tone Identifying these elements might not feel …
WHAT TO KNOW BEFORE YOU START YOUR BRAND STRATEGY If you’re starting your brand strategy from scratch (or trying to do things the “right” way this time), there are two key pieces of information you need to know before you even. (If you’ve done your business strategy, you hopefully know these already.) THEY ARE: WHO …
As a brand and marketing consultant many people have asked me what I do, indeed what a brand actually is and getting to the heart of it, why would anyone need a brand strategy given how much else there is to worry about as a business leader or owner! Over the coming series of …
BRAND STRATEGY: WHAT IS IT AND WHY SHOULD YOU CARE? Read More »
